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"Destined to be the definitive guide to database marketing applications, analytical strategies and test design."

- Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee

"This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters together. The level of detail and treatment of statistical tools and methods provides both understanding and enough detail to begin to use them immediately to target marketing efforts efficiently and effectively. It is perfect for a course in database marketing or as a handy reference for those in the industry. "

- C. Samuel Craig, New York University, Stern School of Business

"This book should be studied by all who aspire to have a career in direct marketing. It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results. The material is presented in a style that renders even the technical subjects understandable to the novice direct marketer"

Kari Regan, Vice President, Database Marketing Services, The Reader's Digest Association

"Finally, practical information on database marketing that tackles this complex subject but makes it clear enough for the novice to understand. This book serves as more than a primer for any senior manager who needs to know the whole story. As one who has spent over 20 years of his career involved in publishing and database marketing, I have a real appreciation for how difficult it is to explain the finer points of this discipline, while keeping it understandable. This book does that admirably. Well done!"

- Patrick E. Kenny, Executive Vice President, Qiosk.com

"This book is especially effective in describing the breadth and impact of the database marketing field. I highly recommend this book to anyone who has anything to do with database marketing! -- works in or with this dynamic area."

- Naomi Bernstein, Vice President, BMG Direct

"Ron Drozdenko and Perry Drake have written a guide to database marketing that is thorough and that covers the subject in considerable depth. It presents both the concepts underlying database marketing efforts and the all-important quantitative reasoning behind it. The material is accessible to students and practitioners alike and will be an important contribution to improved understanding of this important marketing discipline. "

Mary Lou Roberts, Boston University and author of Direct Marketing Management

"I think it is a terrific database marketing book, it's got it all in clear and logical steps. The benefit to the marketing student and professional is that complex database concepts are carefully developed and thoroughly explained. This book is a must for all marketing managers in understanding database issues to successfully manage and structure marketing programs and achieve maximum results. "

- Dante Cirille, DMEF Board Member and Retired President, Grolier Direct Marketing

"An excellent book on the principles of Direct Marketing and utilization of the customer database to maximize profits. It is one of the best direct marketing books I have seen in years in that it is broad with specific

examples. I am going to require new hires to read this (book) to get a better understanding of the techniques used in Database Marketing."

- Peter Mueller, Assistant Vice President of Analysis, Scholastic, Grolier Division

"This is an amazingly useful book for direct marketers on how to organize and analyze database information. It's full of practical examples that make the technical material easy to understand and apply by yourself. I strongly recommend this book to direct and interactive marketers who want to be able to perform professional database analyses themselves, or be better equipped to review the work of analysts. "

- Pierre A. Passavant, Professor of Direct Marketing, Mercy College and Past Director, Center for Direct Marketing, New York University

"The most useful database marketing reference guide published today. The authors do an excellent job of laying out all the steps required to plan and implement an effective database marketing strategy in a clear and concise manner. A must have for academics, marketing managers and business executives."

- Dave Heneberry, Director, Direct Marketing Certificate programs, Western Connecticut State University and Past Chair, Direct Marketing Association

"This book is essential for all direct marketers. It serves as a great introduction to the technical and statistical side of database marketing. It provides the reader with enough information on database marketing and statistics to effectively apply the techniques discussed or manage others in the environment "

- Richard Hochhauser, President, Harte-Hanks Direct Marketing

Ronald G. Drozdenko, Ph.D., is Professor and Chair of the Marketing Department, Ancell School of Business, Western Connecticut State University. He is also the founding Director of the Center for Business Research at the Ancell School. He has more than 25 years of teaching experience. The courses he teaches include Strategic Marketing Databases, Interactive/Direct Marketing Management, Product Management, Marketing Research, and Consumer Behavior. He is collaborating with the Direct Marketing Education foundation to develop a model curriculum for universities pursing the area of interactive or direct marketing. Working with an advisory board of industry experts, he co-developed the Marketing Database course in model curriculum.

Dr. Drozdenko has co-directed more than 100 proprietary research projects since 1978 for the marketing and research and development of several corporations, including major multinationals. These projects were in the areas of strategic planning, marketing research, product development, direct marketing, and marketing database analysis. He also has published several articles and book chapters. He holds a Ph.D. in Experimental Psychology from the University of Missouri and is a member of the American Marketing Association, the Society for Consumer Psychology, and the Academy of Marketing Sciences. He is also the co-inventor on three U.S. patents.

Perry D. Drake has been involved in the direct marketing industry for nearly 15 years. He is currently the Vice President of Drake Direct, a database marketing consulting firm specializing in response modeling, customer file segmentation, lifetime value analysis, customer profiling, database consulting, and market research. Prior to this, Perry worked for approximately 11 years in a variety of quantitative roles at The Reader's Digest Association, most recently as the Director of Marketing Services.

In addition to consulting, Perry has taught at New York University in the Direct Marketing Master's Degree program since Fall, 1998, currently teaching "Statistics for Direct Marketers" and "Database Modeling." Perry was the recipient of the NYU Center for Direct and Interactive Marketing's "1998-1999" Outstanding Master's Faculty Award. Perry also lectures on testing and marketing financials for Western Connecticut State University's Interactive Direct Marketing Certificate Program. Along with Ron, he is collaborating with the Direct Marketing Education Foundation to develop a model curriculum for universities pursuing the area of interactive or direct marketing.

Perry earned a Masters of Science in Applied Statistics from the University of Iowa and a Bachelor of Science in Economics from the University of Missouri.

The book evolved from an outlined developed by an advisory board of industry experts that was established by the Direct Marketing Educational Foundation. Contemporary direct marketing and e-commerce could not exist without marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. While databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and unethically. This book looks beyond the temptation of the quick sale to consider the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society in general. Ron Drozdenko and Perry Drake help the reader gain a thorough understanding of how to properly establish and use databases in order to build strong relationships with customers. There is not another book on the market today that reveals the level of detail regarding database marketing applications - the how's, why's and when's.

Features/Benefits:

Draws on numerous examples from real businesses

Includes applications to all direct marketing media including the Internet

Describes in step-by-step detail how databases are developed, maintained, and mined

Considers both business and social issues of marketing databases

Contains a sample database allowing the reader to apply the mining techniques

Offers access to comprehensive package of academic support materials

• Sales Rank: #1130230 in Books
• Brand: Brand: SAGE Publications, Inc
• Published on: 2002-03-26
• Original language: English
• Number of items: 1
• Dimensions: 10.32" h x 1.11" w x 7.10" l, 2.04 pounds
• Binding: Hardcover
• 424 pages

Features

• Used Book in Good Condition

Review
A highly readable/useful book... Written for business people... It's strength is its orderly/focused approach to a complicated subject. -- Jane Weber, Secondmoment.org, October 3, 2002

From the Publisher
Chapter Content Summaries: Chapters 1 & 2 – These chapters lay the foundation for the book and explore general marketing database concepts and strategic considerations related to marketing database development.

Chapter 3 – The process of building a marketing database begins with a definition of what the database is expected to achieve in both the short and long term from a marketing perspective. Among other things, this chapter discusses the determination of the data requirements needed to meet the marketing objective including internal, external, demographic, psychographic and census level data.

Chapter 4 – A properly maintained database is key to cost efficient and effective marketing campaigns. In this chapter you will read about the standard database maintenance routines used by major direct marketers for purposes of scrubbing the data.

Chapter 5 – In most organizations, marketing is not responsible for establishing the technical specifications of the database. However, marketing personnel should have a basic understanding of database technology. With such knowledge, they will be in a better position to establish marketing specifications for the database that are reasonable and maximize effectiveness.

Chapters 6 & 7 – Proper sampling is key to ensuring marketing test results received are reliable and actionable. Once conducted you will want to determine what separates responders from non-responders, attritors and non-attritors, etc. In these chapters you will learn how to become intimate with the customer data for purposes of exploiting the information to its fullest predictive potential.

Chapter 8 – Segmentation is an essential component in marketing planning. Segmenting the customer file allows a direct marketer to more effectively and efficiently market products and services to consumers or other businesses. In this chapter you will learn why and how to segment the customer database and the various quantitative techniques employed including RFM analysis, cross-tabulation analysis, factor analysis and cluster analysis.

Chapters 9, 10 & 11 – The use of modeling arms a direct marketer with a powerful tool for identifying the customer most likely to order, pay or attrite. In these chapters, you will learn in an easy to follow format geared for the marketing what a regression model is, how to build a regression model, how to validation the model and how to create and use the gains or lift chart for purposes of making a marketing decision.

Chapter 12 – Key to the establishment of proper strategy for any database marketer is the tracking of customer counts, activity, demographics and value over time. Without such analyses a database marketer will be unable to make the best long-term decisions regarding names sourcing, offers or treatments.

Chapters 13 & 14 – Testing is the foundation upon which a direct marketer builds their business. Unfortunately, many direct marketers lack the necessary skills to properly design and analyze their test plans. In these two chapters you will be taught how to establish marketing tests that will yield reliable and actionable results and how to properly interpret those results. In addition, you will be taught the proper way to design your outside list tests and how to interpret test results with small sample sizes.

Chapters 15 & 16 – Many direct marketers are conducting business on-line as well as off-line in today’s competitive environment. These chapters focus on basic database concepts, both strategy and analysis, as applied to the Internet.

Chapters 17 – Marketers have to consider more than potential profitability when developing, maintaining and utilizing databases. Global, social and legal factors also need to be considered. This chapter examines these issues in addition to future trends in the marketing environment.

Who Will Benefit From this Book: - Marketing managers wishing to gain more understanding of database marketing practices to further their careers. - List managers wanting a more thorough understanding of database marketing practices. - Direct marketing executives requiring a solid overview of database marketing practices applied today. - Academics wishing to provide students with a strong foundation in database marketing applications and strategies. - Quantitative analysts desiring more understanding of the analytical process step by step. - Consultants wanting to better service their clients.

About the Author

Ronald G. Drozdenko, Ph.D., is Professor and Chair of the Marketing Department, Ancell School of Business, Western Connecticut State University. He is also the founding Director of the Center for Business Research at the Ancell School. He has more that 25 years of teaching experience. The courses he teaches include Strategic Marketing Databases, Interactive/Direct Marketing Management, Product Management, Marketing Research and Consumer Behavior. He is collaborating with the Direct Marketing Education Foundation to develop a model curriculum for universities pursing the area of interactive or direct marketing. Working with an advisory board of industry experts, he co-developed the Marketing Database course in the model curriculum.

Dr. Drozdenko has co-directed more than 100 proprietary research projects since 1978 for the marketing, research and development departments of several corporations, including major multinationals. These projects were in the areas of strategic planning, marketing research, product development, direct marketing and marketing database analysis. He also has published several articles and book chapters. He holds a Ph.D. in Experimental Psychology from the University of Missouri and is a member of the American Marketing Association, the Society for Consumer Psychology and the Academy of Marketing Sciences.�

Perry D. Drake has been involved in the direct marketing industry for approximately 15 years. He is currently the Vice President of Drake Direct, a database marketing consulting firm specializing in the strategic use of customer data (www.DrakeDirect.com). Prior to this, Perry worked for approximately eleven years in a variety of quantitative and marketing roles at The Reader’s Digest Association, including Associate Director of Magazine Circulation Marketing and Director of Marketing Services.

In addition to consulting, Perry has taught at New York University in the Direct Marketing Master’s Degree program since Fall, 1998 currently teaching "Statistics for Direct Marketers" and "Database Modeling." Perry was the recipient of the NYU Center for Direct and Interactive Marketing’s "1998-1999" Outstanding Master’s Faculty Award." Perry also lectures on testing and marketing financials for Western Connecticut State University’s Interactive Direct Marketing Certificate Program. Along with Dr. Drozdenko, he is collaborating with the Direct Marketing Education Foundation to develop a model curriculum for universities pursing the area of interactive or direct marketing.

Perry earned a Masters of Science in Applied Statistics from the University of Iowa and a Bachelor of Science in Economics from the University of Missouri.�

Most helpful customer reviews

0 of 0 people found the following review helpful.
Used this textbook in my NYU Master's Degree program
By Reader
I had the priviledge of taking Perry Drake's class when I was getting my Master's Degree in Direct and Interactive Marketing at New York University. The class was taught by Perry Drake himself, who is still teaching at NYU.

If you want to know statistics and how to manage databases and select lists for mailings from those databases, this is THE book. It is not a light read, and you'll need to have a solid understanding of statistics to grasp what's being done here. All that said, this is a really meaty book that will teach you what the pros know. Actually, to be honest, VERY few of the pros even know this stuff. That's based on a decade's worth of experience consulting for small direct marketing companies after I got my degree.

If you have a list, and a database, either you or somebody in your company should know what's in this book. Otherwise you may well be missing out on, oh, 10-20+% in potential sales. How's that for motivation?

1 of 1 people found the following review helpful.
Statistics
By A Customer
If you have ever struggled with statistical concepts and books that only partially explain the sources of each variable in statstical equations, then this is the book for you. Their constant repetition of statistical concepts with each example case study was VERY helpful in cementing these concepts in my mind.
Confidence levels, 1-tailed, 2-tailed tests and the application of these concepts in real world marketing situations can be quite confusing. This book once again came through with clearly explained examples and scenarios.

15 of 16 people found the following review helpful.
Optimized database marketing training
By Fredrick S. Ware
Having read many books on database marketing, direct marketing, data mining & CRM as a consultant, I appreciate the story line approach heading up each chapter most. Many books fall prone to teaching "at you" rather than guiding the user along "through the experience of doing it".
A second critical factor to look for - once you've gotten through all the introductory books - is finding concrete info on how-to, best practices providing significant content and knowledge. This is the true value-add from the masters: learning is incremental and there must be true takeaways to get the 5 stars.
This said, the authors have made an extremely broad, detailed and well spun story out of a subject matter that can be to say the least, challenging... Moreover, the disciplines of customer analysis, database management & modeling, data mining, statistical analysis, marketing planning are all the focus of reengineering by many of today's major businesses.
Consequently, this book leads nicely and rather naturally into a major subject of the day for many IT & marketeers -- Analytical CRM. As such it is a must read for anyone interested in understanding how A-CRM works in many companies practicing DBM today.
A great next step would be to go from the marketing-IT function(-ing) to the broader enterprise, long-term (relational) infrastructure & practices preached by CRM. Show how the DBM process evolves in to and is transformed by meeting Customer Mgmt strategies. How would DBM work in a enterprise integration, near/real-time, customer interaction CRM initiative?
Finally, as an aside, in reviewing MANY course syllabi across the world in DM/DBM, I've OFTEN found this book as the course text if not mandatory-suggested reading.
I agree -- for all & anyone wanting a good complement to Shepard's seminal work - you can't do any better.
Buy it ! Good reading...

See all 6 customer reviews...

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• Sales Rank: #1720817 in Books
• Published on: 2006-02-06
• Original language: English
• Number of items: 1
• Dimensions: 8.66" h x 1.26" w x 8.54" l, 2.34 pounds
• Binding: Hardcover
• 352 pages

About the Author
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Most helpful customer reviews

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Five Stars
By Amazon Customer
Great! Nice condition, all good!

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Four Stars
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Today -- following housing bubbles, bank collapses, and high unemployment -- the Internet remains the most reliable mechanism for fostering innovation and creating new wealth. The Internet's remarkable growth has been fueled by innovation. In this pathbreaking book, Barbara van Schewick argues that this explosion of innovation is not an accident, but a consequence of the Internet's architecture -- a consequence of technical choices regarding the Internet's inner structure that were made early in its history.

The Internet's original architecture was based on four design principles: modularity, layering, and two versions of the celebrated but often misunderstood end-to-end arguments. But today, the Internet's architecture is changing in ways that deviate from the Internet's original design principles, removing the features that have fostered innovation and threatening the Internet's ability to spur economic growth, to improve democratic discourse, and to provide a decentralized environment for social and cultural interaction in which anyone can participate. If no one intervenes, network providers' interests will drive networks further away from the original design principles. If the Internet's value for society is to be preserved, van Schewick argues, policymakers will have to intervene and protect the features that were at the core of the Internet's success.

• Sales Rank: #1478335 in Books
• Brand: Brand: The MIT Press
• Published on: 2012-08-17
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.13" w x 6.00" l, 1.63 pounds
• Binding: Paperback
• 586 pages

Features

• Used Book in Good Condition

Review

This is an important piece of policy work and anyone who cares about the Internet ought to give it a read.

(Fred Wilson A VC blog)

... Internet Architecture and Innovation is an important work: it supplies a key piece of the broadband puzzle in its consideration of broadband transport as a necessary input for other businesses…van Schewick's fundamental premise rings true: only neutral networks promote competition and innovation.

(ars technica)

This is a tour de force on the topic of the end-to-end principle in the design of the Internet.

(Daniel E. Atkins, W.K. Kellogg Professor of Community Information, Professor of Information and EECS, and Associate Vice-President for Research Cyberinfrastructure, University of Michigan)

This is an important book, one which for the first time ties together the many emerging threads that link the economic, technical, architectural, legal, and social frameworks of the birth and evolution of the Internet.

(David P. Reed, MIT Media Laboratory)

This isn't a flash in the pan piece. This book will be an evergreen in a wide range of academic and policy contexts more than an introduction to how technology and policy should be analyzed, it is, in my view, the very best example of that analysis.

(Lawrence Lessig, author of Code and Other Laws of Cyberspace)

About the Author

Barbara van Schewick is Associate Professor of Law at Stanford Law School, Director of Stanford Law School's Center for Internet and Society, and Associate Professor (by courtesy) of Electrical Engineering in Stanford University's Department of Electrical Engineering.

Most helpful customer reviews

11 of 14 people found the following review helpful.
One of the most important books in tech policy in a decade
By Marvin Ammori
This is an important and brilliant book, which I consider required reading for anyone interested in or serious about the Internet or innovation.

I have written a review of this book on my blog ([...]) and on the Huffington Post.

As I say there, this book is one of the very few books in the field of Internet policy that is in the same league as Larry Lessig's Code: And Other Laws of Cyberspace, Version 2.0, in 2000, and Yochai Benkler's The Wealth of Networks: How Social Production Transforms Markets and Freedom, in 2006, in terms of its originality, depth, and importance to Internet policy and other disciplines. I expect the book to affect how people think about the Internet; about the interactions between law and technical architectures in all areas of law; about entrepreneurship in general. I also think her insights on innovation economics, which strike me as far more persuasive than lawyers' usual assumptions, should influence "law and economics" thinking for the better.

Books this good don't come along every day--or even every year-and I'm already late to the praise-party. Harvard Law professor Larry Lessig (the trail-blazing cyberlaw champion) recommended it in the New York Times this week; Susan Crawford (a law professor who served as a top White House advisor) recommended it in an op-ed in Salon/GigaOm yesterday; Brad Burnham, the venture capitalist who was featured earlier this week in the NYT's Room for Debate, also posted an endorsing review on his blog. MIT engineering professor David Reed (one of the key architects of the IP protocol, inventor of the UDP protocol) praises it on the book jacket.

It is not easy material--the Internet's technologies and how innovation actually evolves--but she writes for a general audience, not a technologist or lawyer, and you will learn a lot from, and be challenged by, the ideas in this book.

5 of 6 people found the following review helpful.
Run, don't walk, to buy this book
By Christopher Parsons
I want to very highly recommend this book. Various authors, advocates, scholars, and businesses have spoken about the economic impacts of the Internet, but to date there hasn't been a detailed economic accounting of what may happen if/when ISPs monitor and control the flow of data across their networks. van Schewick has filled this gap.

Her book traces economic impacts associated with changing the Internet's structure from one enabling any innovator to design an application or share content online to a structure where ISPs must first authorize access to content and design key applications (e.g. P2P, email, etc) in house. Barbara draws heavily from Internet history literatures and economic theory to buttress her position that a closed or highly controlled Internet not only constitutes a massive change in the architecture of the 'net, but that this change would be damaging to society's economic, cultural, and political interests. She argues that an increasingly controlled Internet is the future that many ISPs prefer, and supports this conclusion with economic theory and the historical actions of American telecommunications corporations.

van Schewick begins by outlining two notions of the end-to-end principle undergirding the 'net, a narrow and broad conception, and argues (successfully, in my mind) that ISPs and their interrogators often rely on different end-to-end understandings in making their respective arguments to the public, regulators, and each other. This reliance on differing notions of end-to-end have led the defenders of these differing shades of the end-to-end principle to speak past one another. Further, divergent understandings of the end-to-end architectural discussion has created, and continues to create, rifts between engineers, between those who were (and remain) central to the development of the 'net more generally, and between those publishing technically informed economic writings about the Internet.

After differentiating between the narrow and broad approaches to end-to-end, van Schewick identifies the impacts of different Internet architectures on the costs of innovation, the resulting organizational makeup of innovating parties, and the effects architecture has on the competition of complementary goods (e.g. VoIP, filesharing, email, etc as opposed to the actual hardware composing the Internet). After laying this groundwork, van Schewick works through how deviations from the 'broad' end-to-end argument affect innovation and the consequences of centralized versus decentralized application development and content distribution. The book concludes with an analysis of the public versus private interests in network architectures, with the author asserting that citizens and their public representatives must understand the impacts of architecture on the Internet's future. ISPs are attempting to better control and monetize their networks, and these attempts may undermine the possibilities of innovation while sacrificing the long-term evolution of the 'net so that companies can realize short-term profits. Such sacrifices must be critically interrogated by a public that is increasingly relying on digital communications in all facets of life and business.

This is a heavy read, a read made heavier if you haven't spent some time reading economic theory, elements of the network neutrality debates of the past decade, and a little on the evolution of American telecommunications in the past two decades. This said, the author generally does a terrific job in walking the reader through every facet of her argument, using examples and sidenotes to expand and clarify more troublesome sections of the book (especially as it relates to economic theory and approaches to innovation). I highly recommend this book - it's worth every penny that it will cost you. It also includes an extensive set of citations and reference list (about 160 pages worth) that will be helpful for any subsequent research or reading beyond the text itself.

If I have a criticism of the book it's that it tends to be very American-centric. While the principles contained in the book remain general enough that readers can lay the theoretical model she traces upon the telecommunications landscape of non-US states, this is a bit of work that non-American readers will have to do when examining their own telecommunications landscape through her lens. This may somewhat limit the book's immediate guidance to policy makers, policy analysts, economists, Internet governance scholars, and concerned/interested citizens more generally, but not so much that any of these readers should stay away.

I have a suspicion that this book will become one of the centrepieces for Internet governance literatures in coming years, and likely to be as influential Benkler's The Wealth of Networks: How Social Production Transforms Markets and Freedom with regards to the economics of the Internet. If issues around Internet governance, innovation, and control are your cup of tea then consider this book an absolute must buy.

1 of 1 people found the following review helpful.
Didn't understand the book
By Eric Morrow
I got this book on Fred Wilson's recommendation. I found it academic and confusing. Which doesn't mean that it isn't a good or important book. But it was inaccessible to me. I work in the internet space as a digital marketer and I was hoping to learn more about the technical underpinnings of the net and how that relates to innovation (the title of the book after all).

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[L666.Ebook] Download Red Hot Chili Peppers - Greatest Hits: Easy Guitar with Notes and Tab (Easy Guitar with Notes & Tab), by Red Hot Chili Peppers

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(Easy Guitar). Essential for Peppers fans! Features easy tab arrangements of Frusciante's & Navarro's guitar work on top tracks from Mother's Milk to By the Way , plus two new bonus songs! 16 hits: Breaking the Girl * By the Way * Californication * Fortune Faded * Give It Away * Higher Ground * My Friends * Otherside * Parallel Universe * Road Trippin' * Save the Population * Scar Tissue * Soul to Squeeze * Suck My Kiss * Under the Bridge * Universally Speaking. PARENTAL ADVISORY: EXPLICIT LYRICS

• Sales Rank: #938124 in Books
• Brand: Hal Leonard
• Model: 702208
• Published on: 2004-07-01
• Released on: 2004-07-01
• Original language: English
• Number of items: 1
• Dimensions: 12.00" h x .26" w x 9.00" l, .57 pounds
• Binding: Paperback
• 72 pages

Features

• Includes Guitar TAB69 pagesSize: 12" x 9"Artist: Red Hot Chili PeppersISBN: 634074377

Most helpful customer reviews

4 of 6 people found the following review helpful.
Boy, when they say easy...
By J. Xie
They mean chopped down and so basic a monkey would have no trouble learning these tabs. The author went for such simplicity that the songs are barely recognizable. Do yourself a favor and buy the REAL tabs. Complete waste of money.

0 of 0 people found the following review helpful.
this transcription is terrible. If you are a 4th grader this might ...
By pfw
this transcription is terrible. If you are a 4th grader this might be appropriate. But if you are a 4th grader you probalby shouldn't be playing these songs. This is just a basic melody line, the chord changes are not even accurate. Not useful for this kind of music.

0 of 0 people found the following review helpful.
easy play fast ship
By wheatstone
enough notes to have nice songs to play, great shape and fast shipping

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[N156.Ebook] PDF Ebook Graven Images, by Ray Norris

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2005 - the year of the London terrorist bombings. A young Cambridge biologist, Owen, penetrates a sinister pagan group while seeking to avenge the death of his archaeologist girlfriend, whom he believes was killed to halt her research into Bronze-Age stone circles. Pretending to adopt their beliefs, he penetrates their inner core. Applying his scientific skill to decode ancient legends, he discovers a secret comparable to the Rosetta stone, a secret that transforms our knowledge of the earliest days of European civilization. But in doing so, he is drawn into a terrorist plot, and finds himself sliding helplessly from respected academic to hunted criminal, out of his depth in lies and intrigue. 
Graven Images draws connections between the byways of historical fact, University politics, and contemporary culture. It's a provocative adventure whose nail-biting tension is lightened by moments of comedy, leaving you wondering how much of this is really fiction.

• Sales Rank: #693666 in Books
• Brand: Brand: Emu Dreaming
• Published on: 2011-06-04
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .74" w x 5.25" l, .75 pounds
• Binding: Paperback
• 326 pages

Features

• Used Book in Good Condition

About the Author
This is the first novel from Ray Norris, a British and Australian astrophysicist whose day-job is to research the origin and evolution of galaxies shortly after the Big Bang. He also researches Australian Aboriginal astronomy, and the astronomy of British Bronze-age stone circles and other megalithic monuments. As well as over 250 professional publications, he frequently appears on radio and TV, and performs in a stage show called "The First Astronomers". For relaxation, he walks the moors of Dartmoor and the Australian bush, and writes. And, no, he's not Owen.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Great story, engrossing read!
By Duane W. Hamacher
Norris combines historical facts, his experiences as an academic, and the summers he spent surveying stone circles across Britain to write an engrossing, emotive story about the life-changing events of a young academic and his emotional quest for revenge and justice. Graven Images is a fantastic read with a great story-line, well-developed characters, and a few surprising twists. Highly recommended!

3 of 3 people found the following review helpful.
often frightening, always fascinating
By Book Review
"Graven Images," a novel by Ray Norris, is often frightening, always fascinating. Owen Davies, a postdoc in biology at Cambridge, is a self-absorbed, short tempered, very bright young man who is saved from himself by his intense bonding with his beloved girlfriend, Sarah. When Sarah is killed in an accident, this self-sufficiency totally crashes and Owen wastes a lot of very good scotch and acrimony succumbing to his grieving until he is galvanized by the need to avenge her death. Convinced that this was the work of Wiccan murderers, he carefully inserts himself into their midst.

Norris writes beautifully of the British countryside, amusingly of the underside of academia, and knowingly about Wicca -- the witch cult that came to prominence in the British Isles in the 20th century, but which has serious claims to ancient religious roots going back to the Druids 2000 years ago, or perhaps even to the stone circles of the Bronze Age. As Owen pursues Sarah's killers he finds that there are many foolish people mainly attracted to Wicca by the goth persona, many very fine and intelligent folk who truly believe in its authenticity as an ancient religion, and those who are after power, both religious and political.

By the time Owen finds himself in a position to ascertain the killers, he has dropped into a quagmire as frightening as the submerged pools of black water on Dartmoor where, once below the skin, it is often impossible to find your way back up. But Owen has always felt a great affinity with the moors and the stone circles set about them in those ancient wind and mist swept spaces, and he grows fascinated with the search for the Book of One which would provide the Wiccan with their longed for authenticity. While vengeance continues to drag him ever deeper, this pure pursuit of the possibility of discovering truths about man and his early relationship with his world, buoys and saves him. Okay, he gets a little outside help, too, but why spoil the story?

There are many books about witches that purport to entertain, and there are many thrillers that are clearly written to be movies, but Ray Norris has written a novel in the truest sense. Blessed be.

bookreview.com rates this book a Must Read.

2 of 2 people found the following review helpful.
My great GREAT choice for this summer!
By Francisco Colomer
Even not being a native english reader, I got completely immersed into the plot of this story. The characters are so authentic (I am a scientist myself) and the story is so well defined that I could not stop reading! Great mixture of science, history, religions, traditions, and most of all, the deepest human emotions. A "must read" fully recommended.

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Nonetheless, reviewing guide Le Miroir Des âmes Simples Et Anéanties Et Qui Seulement Demeurent En Vouloir Et Désir D'amour, By Marguerite Porete, in this website will certainly lead you not to bring the printed publication everywhere you go. Merely save the book in MMC or computer system disk and also they are readily available to read any time. The prosperous air conditioner by reading this soft file of the Le Miroir Des âmes Simples Et Anéanties Et Qui Seulement Demeurent En Vouloir Et Désir D'amour, By Marguerite Porete, can be introduced something new behavior. So currently, this is time to prove if reading could enhance your life or otherwise. Make Le Miroir Des âmes Simples Et Anéanties Et Qui Seulement Demeurent En Vouloir Et Désir D'amour, By Marguerite Porete, it definitely function as well as get all benefits.

Chef-d'oeuvre de la premi�re litt�rature mystique de langue fran�aise, Le Miroir des �mes simples et an�anties r�v�le une richesse spirituelle qui place son auteur, Marguerite Porete, dans la lign�e de saint Bernard, Ma�tre Eckhart ou Hadewijch d'Anvers. Du coeur de l'exp�rience religieuse la plus radicale - Dieu est Amour -, Marguerite Porete pose les questions qui, de l'�vangile au rationalisme moderne, ont fa�onn� l'�me occidentale : l'Amour vrai est-il soumis � autre chose qu'� lui-m�me ? F�t-ce � la morale ? � la religion ? � Dieu, m�me ? La force et l'audace de ces interrogations, qui en 1310 conduiront Marguerite Porete au b�cher de l'Inquisition, traversent les si�cles � la rencontre de tous ceux qui, aujourd'hui comme hier, "fin Amour demandent".

• Sales Rank: #7910572 in Books
• Published on: 1997-01-01
• Original language: French
• Dimensions: .59" h x 4.33" w x 7.09" l,
• Binding: Mass Market Paperback
• 276 pages

Language Notes
Text: French

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1 of 1 people found the following review helpful.
Seemed impossible to find this copy---but glad I finally did.
By Nicholas Dials
This edition of Porete's work seems so far to be a great companion for me as I read it in English. The translations are similar, and the French aides in gaining a specific understanding of several terms that Porete utilizes throughout the Mirror. However, it would be nice to have an edition with the original French and the modern French together so that one could make necessary comparisons.

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[F956.Ebook] Download PDF Guardians: The Fallout (The Guardians Series, Book 2), by Lola StVil

Download PDF Guardians: The Fallout (The Guardians Series, Book 2), by Lola StVil

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It's no any mistakes when others with their phone on their hand, as well as you're also. The difference could last on the material to open up Guardians: The Fallout (The Guardians Series, Book 2), By Lola StVil When others open the phone for chatting as well as chatting all things, you can often open and read the soft data of the Guardians: The Fallout (The Guardians Series, Book 2), By Lola StVil Obviously, it's unless your phone is offered. You could additionally make or wait in your laptop computer or computer that reduces you to check out Guardians: The Fallout (The Guardians Series, Book 2), By Lola StVil.

Just because she has wings,
doesn’t mean she’s an Angel…

PLS NOTE: THIS IS BOOK 2

It's front page news on every Angel gossip rag:

“Marcus & Ameana: Gone The Way Of “Brad & Jennifer.”

So, Who Is The “Angelina?” Emmy Baxter—a mere mortal!”


Ameana tries to avoid her ex and his new love by focusing
on the other evil out to destroy the team. But soon her pain
turns to fury.

And before the end…a girl plots revenge, a leader is on the edge
and an Angel falls.

• Sales Rank: #13862 in eBooks
• Published on: 2012-07-24
• Released on: 2012-07-24
• Format: Kindle eBook

About the Author
Lola StVilwas seven when she first came to the US from Port-au-Prince, Haiti. She attended Columbia College in Chicago, where her main focus was creative writing. She is the author of the best-selling Guardians series and the Noru series.

Most helpful customer reviews

27 of 28 people found the following review helpful.
Appalling, don't start the series
By Pens up pens down
I have never not finished a series but I am seriously struggling to get through this one.
The story is not absolutely terrible (thus 2 stars instead of one) but the writing IS terrible. Poor grammar, horrible spelling, and use of the wrong words show a basic lack of English and writing skills. Characters are all dialogue but no depth. Main character is completely insipid and irritating.
It's not all bad, a part of me wants to know how the story ends, so every now and again when I have nothing else to read I cringe, spend the $4 or $5 and buy the next book, read it for a bit then when I can't stand it anymore I go read something else. However I do think they are very over priced for amateur novels. My best advice is to save yourself from my torture and avoid starting the series altogether (sorry I'm probably too late for most of you!). Could suit young teens and those who can look past the terrible writing and poor character development to an imaginative storyline.
But this author seriously needs to get some people to proof read for her.

33 of 35 people found the following review helpful.
The spelling and grammar in this book need some serious attention!
By StephC
The story is really interesting but the grammar and spelling mistakes(in every single chapter) are really frustrating. The first book in this series also had some but this book has a lot more. Sometimes it feels like you're reading a rough draft. There are several places where excepting is written when it should be accepting or expecting and jester where it should say gesture. Nobody's perfect of course but there has got to be a way to do a better job at proofreading!

36 of 41 people found the following review helpful.
Samsung String? Are you kidding me?
By Mom2Five
First of all, I bought this book because I loved the first one. Even though the Marcus/Emmy love fling is very juvenile. I mean, I'm reading a book for teenagers, am I not?

The whole goal of the first book being free is: The reader loves the book so much, they go ahead and BUY the next book(s) in the series.

But within the first few pages, I regretted buying this book. The grammatical errors are AWFUL! Did this author even HIRE an editor? If so, she needs to get her money back. Nearly EVERY PAGE had an error.

How do you go from SAMSON STRING to SAMSUNG STRING, and continue on like that? I would be humiliated if my book was released with an error like that!

Not sure if I'm even going to continue this series, even though I am curious as to what's going to happen next.

Really disappointed.

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[W633.Ebook] Fee Download Medical Toxicology of Drug Abuse: Synthesized Chemicals and Psychoactive Plants, by Donald G. Barceloux

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This book provides a broad reference covering important drugs of abuse including amphetamines, opiates, and steroids. It also covers psychoactive plants such as caffeine, peyote, and psilocybin. It provides chemical structures, analytical methods, clinical features, and treatments of these drugs of abuse, serving as a highly useful, in-depth supplement to a general medical toxicology book. The style allows for the easy application of the contents to searchable databases and other electronic products, making this an essential resource for practitioners in medical toxicology, industrial hygiene, occupational medicine, pharmaceuticals, environmental organizations, pathology, and related fields.

• Sales Rank: #1974415 in Books
• Published on: 2012-03-20
• Original language: English
• Number of items: 1
• Dimensions: 11.30" h x 1.82" w x 8.80" l, 5.30 pounds
• Binding: Hardcover
• 1064 pages

Review

“This is an excellent book, and I thoroughly recommend it to those listed in my opening remarks.”  (Chromatographia, 1 December 2015)

“All in all, this is an admirable and helpful book that has assembled a great deal of useful information in a usable and systematically presented form.”  (British Toxicology Society, 1 July 2013)

"Dr. Barceloux has once again produced an encyclopedic reference book in medical toxicology. This text should be place alongside Dr. Barceloux’s previous volume on natural toxins and found in every poison control center, reference library, and the personal library of every medical toxicologist. Drug enforcement agencies, forensic toxicologists, and pharmacologists would benefit from the use of this work also. I highly recommended it as the premier work on the topic." (Edward J. Otten, The Journal of Emergency Medicine, April 2013)

“This is an excellent reference work that will be of great interest to all who specialize in abused substances, whether they be analytical chemists, poison information specialists or treatment providers.  It deserves to be one of the very first sources consulted when assessing a human exposure to a recreational drug or chemical.”  (International Association of Forensic Toxicologists, 1 February 2013)

“Medical Toxicology of Drug Abuseis a comprehensive, well researched, solidly founded treatise on all aspects of synthesized drugs of abuse and psychoactive plants.”  (Annals of Emergency Medicine, 1 March 2013)

“It is the nature of text-books that they cannot catch all of the last-minute findings. Medical Toxicology of Drug Abuse includes so much that one must congratulate the accomplishment.”  (Journal of Analytical Toxicology, 4 December  2012)

“Aa a member of ACMT, I am constantly amazed at the talent in our organisation.  Dr. Barceloux demonstrates his depth of knowledge and excellent writing skills in these recently published textbooks.  Both books are an excellent resources for medical toxicologists.”  (American College of Medical Toxicology, 1 December  2012)

“Despite this potential omission, Dr. Barceloux must be commended for this tremendous effort. It is rare to have an authoritative encyclopedia of information be predominately written by one person, clearly a labor of love. Without question, this book is a “must have” reference for anyone involved with drugs of abuse.”  (Journal of Forensic Sciences, 1 November 2012)

Most helpful customer reviews

0 of 0 people found the following review helpful.
good
By Eduardo M Capitani
good

0 of 1 people found the following review helpful.
Good book, arrived damaged
By Derek S.
The book arrived with a bent corner on the cover and into the pages of the book. otherwise ok purchase.

3 of 4 people found the following review helpful.
A must for clinical toxicologists,medical review officers, poison information centers and all health care practitioners who deal
By E. P. Krenzelok
In the Foreword to Medical Toxicology of Drug Abuse, Professor Allister Vale, an internationally renowned clinical toxicologist, recommended this as an "excellent book". I concur with his recommendation wholeheartedly! In this, the second of his series of four books on various clinical toxicology topics, Dr. Donald Barceloux continued what he accomplished in the first book of the current series--to produce a comprehensive, expert, concisely written, evidence-based book that transcends the interdisciplinary ranks and bridges the gap between clinical expertise and toxicology information. The title of the book understates the scope of this contribution, implying that it is about substances abuse with psychoactive properties. However, it also addresses issues that are associated with drugs and substances that are abused for physiological purposes. For example, there are excellent chapters that are dedicated to performance enhancing substances such as anabolic steroids, blood doping agents, growth hormone, as well as agents that are implicated in eating disorders. Each chapter follows a template with well-defined headings that are consistent from chapter to chapter. For history buffs, each chapter begins with an historical perspective on the evolution of the drug's development and eventual misuse. There is an extensive discussion of the toxicokinetics of each drug. For those who need more extensive information on forensic issues such as diagnostic information or the interpretation of post mortem concentrations of biological samples, they will find this to be an excellent resource. For example, the chapters on ethanol and marijuana are nearly as comprehensive as many texts on those topics. The book is an excellent resource for experts who consult with industry or in matters of litigation. The chapters are referenced extensively, including 417 references in the amphetamine/methamphetamine chapter to 657 references in the ethanol chapter. As hoped for, everything from the traditional substances of abuse to contemporary substances such as the synthetic cannabinoid receptor agonists are included. None of the chapters are what I refer to as 'cameo' chapters which may be included for the sake of completeness but without clinical or academic substance. This is an excellent reference resource for general practitioners of every health care discipline who need the convenience of a comprehensive desktop reference and a must for those who practice clinical toxicology and poison/drug information dissemination on a daily basis.

Edward P Krenzelok, PharmD, FAACT, DABAT
Director
Pittsburgh Poison Center
University of Pittsburgh Medical Center
Professor of Pharmacy and Pediatrics
Gordon J Vanscoy Chair in Pharmacy
University of Pittsburgh

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